CASE STUDIES • Le Coq Sportif
How Le Coq overcame payment challenges and drove additional Asian footfall
Le Coq Sportif is a well-established French sportswear brand, long associated with the Tour de France. Traditional payment terminals limited their ability to accept various payment methods in-store, leading to a poor customer payment experience. To overcome this challenge, Le Coq Sportif needed a comprehensive payment solution.
Challenge
Le Coq Sportif in Spain faced a significant challenge in processing payments efficiently and accepting a wider range of payment methods, including digital wallets like Alipay and WeChat Pay. Their traditional payment terminals restricted their ability to offer multiple payment options, leading to a poor customer payment experience.
Solution
Planet's unique all-in-one Retail payments solution provided Le Coq Sportif with a single device that integrated all popular payment methods, including digital wallets, VAT refunds, and the ability for tourists to pay in their own currency. This allowed customers to pay how they wanted to and delivered cost and time savings for the retailer.
Le Coq Sportif
Le Coq Sportif
Results
As a result of Planet's technical solution, Le Coq Sportif was able to process transactions extremely quickly, leading to a better in-store customer experience. The all-in-one Retail payments solution also helped attract Asian shoppers who use WeChat and Alipay ecosystems and drive footfall into the store. With Planet's support, Le Coq Sportif provided a better payment experience for all customers while driving more revenue and saving time and money.
“For us at Le Coq Sportif it’s vital to accept all the payment options and to process transactions rapidly. Planet’s all-in-one solution allows us to do that.”
Albert B.
Spanish Retail Coordinator, Le Coq Sportif
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