CASE STUDIES • Faguo. Shoes - Apparel - Luggage - Accessories.
How Faguo simultaneously increased customer satisfaction and revenue
With more than 25 physical outlets across France and an established international presence, Faguo needed a technology solution that could connect its online and offline channels, enabling customers to check product availability in-store, reserve online, and try products in-store. In this case study, we will explore how Planet's (previously Proximis) Click and Collect (C&C) technology solution enabled Faguo to enhance the shopper experience, reduce its carbon footprint, and increase revenue for its stores.
Challenge
Faguo, a ready-to-wear retailer, has always been committed to providing its customers with the best shopping experience. However, the challenge of connecting its online and offline channels to create a seamless omnichannel experience was a daunting task. Faguo wanted to ensure that its customers could easily check product availability in-store, reserve items online, and try products in-store. Additionally, the retailer wanted to reduce its carbon footprint by limiting logistic shipping between its central warehouse and stores. This meant that Faguo needed a technology solution that could optimize its inventory management and enable ship-from-store and store fulfilment. With more than 25 physical outlets across France and an established international presence, Faguo needed a solution that could integrate seamlessly with its existing systems while enhancing the shopper experience.
Solution
Planet's Click & Collect technology solution provided Faguo with a comprehensive system that enabled the retailer to optimize its inventory management and offer customers an exceptional shopping experience. The C&C widget, connected to Prestashop CMS, enabled Faguo to implement ship-from-store and store fulfilment in just 1.5 hours, thanks to its intuitive interface and easy-to-use features. Sales associates were able to quickly prepare orders, minimizing delays and ensuring that customers received their orders on time. The solution also enabled customers to check product availability in-store, reserve items online, and try products in-store, making the shopping experience seamless and convenient. What's more, 100% of the revenues were attributed to the stores, which helped to increase revenue and profitability.
Click & Collect
Click & Collect
Result
Faguo was able to enhance the shopper experience by delivering same-day orders. Thanks to C&C, they reduced their carbon footprint by needing to have fewer vehicles to do deliveries. E-commerce also became a vital component of the store network, resulting in higher customer satisfaction and increased revenues for all stores.
"At launch, we started by activating our first stores during a pilot phase, and we were able to make 15% of incremental revenue. Thanks to Planet, e-commerce has become a real partner of the store network. Customers can now check the availability in-store, reserve online and try products in-store. 100% of revenues are attributed to stores."
Martin Charousset
E-commerce and digital manager
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